Tokushima prefecture is known as the production area of Awa Indigo.  We do everything from Indigo cultivation to creating dye and creation of products.
The indigo dye of BUAISOU, uses a traditional technique which is called “Jigoku date” (meaning: producing hell)  mixing wood lye, bran and shell-ash, followed by a fermentation process.  This is the most difficult dye to produce in the world.   This Indigo dye becomes a deep and beautiful color and does not run like other dyes.
Together with product development, we work extensively in Japan and abroad, including workshops and exhibitions.